10 Ways Recruiters Can Use SlideShare for Branding

10 Ways Recruiters Can Use SlideShare for Branding Ever heard of SlideShare? Its a site that hosts your slide decks from Powerpoint or Keynote. Its one of those great content marketing platforms most people have never heard of, let alone recruiters. Some impressive stats first of all: SlideShare is one of the top 150 sites on the web, they get 60 million visitors per month and have 3 billion slide views a month (thats 1,140 slides viewed per second). So the traffic is good but its also the right type of traffic for most content marketers its highly professional. According to ComScore, SlideShare has five times more traffic from business owners than other popular websites like LinkedIn, Facebook and Twitter. And the most impressive of all: LinkedIn just acquired SlideShare for the princely sum of $119 million. This of course bodes very well for further integration of the two products. I wont delve further into why its a useful tool, instead Id like to give you ten ways to use it successfully: 1. Use existing content Chances are that you will have a number of Powerpoint presentations kicking about on your hard drive. What company doesnt have a sales presentation? Your recruitment process outlined? A few slides about your technology practice? As long as they dont contain any confidential information, go ahead and upload these to SlideShare and you immediately have content. You can of course change them before you upload, you might want to change images, update figures or cut out a few slides in the deck. 2. Keep it simple When I upload a presentation to SlideShare, Ill typically take out about half the slides. I leave the visually interesting and self-explanatory ones, as the viewer wont hear me talk about the content. Nobody wants to sit through a 70-slide deck in an auditorium and nobody wants to see even half than that online so keep it simple instead and get your message across in a brief manner. Some of the best presentations Ive seen are only about 10 slides long and contain very few words. 3. Be sure to add clickable links I only realised that you can add hyperlinks to a SlideShare deck a few months ago. This means that you can add a link to your website or Twitter on the front page and last page, in case anyone loves your presentation you want to make it easy for them to contact you of course. When I put slides up about LinkedIn for instance, I of course link that to our LinkedIn training workshops in London. 4. Use the right keywords for  SEO SlideShare has an internal search engine where visitors pull searches every day, most of these will be researchers out on a fact-finding mission. On top of that the content also ranks really well in external search engines like Google and Bing, use this to your advantage. Just like a YouTube video, its important to use the right title, description and tags in order for it to be found online. Instead of calling your presentation Annual Salary Survey, try London Technology Salary Facts and Figures by Profession and Seniority the latter one is full of keywords that people will use to searches. 5. Embed here and there A great feature with SlideShare is the fact that you can embed your presentations on websites, blog posts or anywhere else you can think of. This mean anyone can host your presentation on their blog but with a link back to your SlideShare account. This can work really well when writing a blog post about a topic, you add more weight to your argument with a presentation embedded. In fact, I write a quick blog post around every most public presentations I give, an example is How To Build Your Personal Brand on Social Media [Slides]. 6. Link up to LinkedIn LinkedIn offers its users very few cool applications but thankfully the SlideShare integration is one of them. By adding the SlideShare app on LinkedIn, you can automatically display your most recent presentation on your LinkedIn profile. Or you can set it to whichever presentation you feel represents you the best, you can even show two decks on your profile. Everytime you upload a new presentation to SlideShare, it updates your profile and it sends out a notification to your networks homefeed indicating theres new content to have a look at on your profile. 7. SlideShare surprise My party trick when speaking at a conference is to upload my deck to SlideShare early in the morning. I then schedule a tweet linking to the presentation to go out when I should be up on the podium speaking (using the event hashtag of course). When I do speak I mention something like right about now a tweet is going out linking to this presentation by the way. This has generated thousands of views of my presentations from all around the world. 8. Check the stats of your presentations By having a look at how many views, comments and shares your presentations get youll get an idea for what people out there are interested in. And perhaps what they arent interested in. Just like with any content marketing strategy, its about monitoring what works and try to do more of just that. Youll get even more interesting stats if you upgrade 9. Go pro if you want leads OK if you are really serious about your presentations and feel that they will lead to solid business, you can upgrade your account. This will then give you analytics of whos viewing your decks and SlideShare will present you with up to 30 leads per month. You can get your own branding on your account and you can do private uploads as well. My rule of thumb is as with all freemium models, only go pro when youve mastered the basics. 10. Check out other peoples decks for inspiration Finally, youll probably get into the whole presentation thing now after realising what SlideShare can do for you. This raises the bar and you now want to make even greater decks for your audience. If you find yourself stuck for what to put on your next slide, fear not. Have a look at similar presentations on SlideShare to get ideas from your peers. Or check out the Most Popular Today section on the site, this is where some of the best presentations in the world are featured. Pick and mix your ideas and transform it into your content. Any more ideas around SlideShare? Please let me know in the comments!

Tips For Making Your Resume Already Have Job

Tips For Making Your Resume Already Have JobAre you wondering if you have enough time to make your resume already have a job? In this case, you can make the resume and your job by following some tips. The first thing you have to do is be motivated in making a good resume already have a job.To start with, you have to get motivated in what you want to accomplish and what you want to be. If you don't have any goals for your career, it will be hard for you to motivate yourself to produce a decent resume already have a job. If you have a goal in your career, it will make you think of having a good resume already have a job. If you don't have any goal, it will be hard for you to think about making a resume already have a job.The next thing you need to do is write down the objective of your resume. You need to state the main purpose of your resume, so that you can motivate yourself to write. However, it doesn't mean that your objective should be too specific. You just need to put down the m ain purpose of your resume, so that you can get motivated. Remember that there is always room for more objective of your resume, so keep it at least one or two lines.Thirdly, it is important to determine the goal of your job. To determine the goal of your job, you can take note about your career development in the past. You may want to consider the things that you are doing right now or what you wish to achieve in the future. You may want to include all the achievements that you have achieved to date in your resume.Another important factor is to show that you are well organized and focused. You need to show that you can meet deadlines, especially the deadline of your resume. On the other hand, you may also need to be well organizedin every aspect of your job. This is important especially if you are working in an organization.Another important factor that can help you in getting the good of your resume already have job is that you need to be flexible in different situations. This wil l make your resume well prepared and organized. On the other hand, you may also want to consider how you can be adaptable in different situations. If you don't have any skills or traits that are adaptable in different situations, you may want to consider changing some of the characteristics of your resume.Another final factor that can help you in making a good resume already have job is to show that you are able to contribute to your organization. Besides, it will be important for you to write in your resume that you are willing to work. It is important for you to show that you are willing to improve on your skills or abilities in order to make your resume well prepared and organized. In addition, you may also want to consider what your ability is and how you can improve upon it. In short, it is important for you to see how you can improve your skills in order to make your resume well prepared and organized.Remember that you can make your resume well prepared and organized by starti ng now. You may want to create a schedule for yourself in order to have the time that you need to be able to produce a good resume already have a job. As mentioned before, it will be important for you to write down your objectives of your resume. It will be important for you to consider how you can be adaptable in different situations.

How NOT to Ruin Your Career at Work Parties

How NOT to Ruin Your Career at Work Parties Tis the  season to not get too folly. Everyone loves a good summer party. Not only does it break up the lengthy wait between Christmases, but its also  an opportunity to let your hair down with the people who  youve toughed out  the first half of the year with. Apart from your colleagues, there is usually one guest who never fails on attendance, and they go by the name of Inappropriate Behaviour. In most cases, great food, drink and sunshine is a great recipe for  celebrating  the company you work for. However, its a combination that  can also be a  catalyst for extremely cringeworthy behaviours. Unless you are planning to flee the country the day after your summer do, its best you save face and hold onto your dignity. How can you do this? Simply.  Avoid these  extremely embarrassing acts: 1. Avoid friendly confrontation After having broken free  from the confines of the office walls and all the rules that come with being there, you might feel inclined to be up front about  some workplace  frustrations and annoyances. You might think its a good chance to passively address ongoing issues that have been brewing in the background, but it really isnt. Its an unprofessional behaviour that will only add fuel to fires. Youll probably end up saying things you really should have kept quiet about, or gone to HR with first. The big no-no here is having it out with your boss, and trying to make light of the situation. 2. Dont spill your  secrets The thing with secrets, is that once youve spilled the beans, the beans cannot be unspilled. Opening up has its place: it can sometimes be a really good thing, and encourage a sense of cohesion and trust among you and your work mates. However there is definitely a line, and crossing it will likely leave you feeling  exposed and regretful. You dont want to be the butt of jokes at your company, or open yourself up for scrutiny by revealing too much about your personal life. 3. Keep your clothes on When the weathers warm and the good vibes are flowing, you might feel inclined to strip off and let the warm air caress your skin. NO. Just, no. Even if there is a pool at your disposal, make a promise with yourself that its bathers or nothing. Not only will getting semi-naked make you look unprofessional, it will also come back to haunt you  again and again, thanks to smart phones with cameras. 4.  Stay awake Youre  tired,  perhaps a little bit tipsy and maybe even a bit sun stroke. Still, sleeping in public places is not an acceptable behaviour.  If you feel yourself nodding off, take yourself home.  Falling asleep looks really bad, and again, the photos will haunt you forever.  And then there are the safety issues involved 5. Dont become overly affectionate We work with our colleagues every day; you share a special bond that should generally be kept as a verbal, professional one. Watch your wandering hands; the summer party can often create what seems like the perfect opportunity to become affectionate and tell our colleagues just how much they mean to us. Remember to keep things professional.  In the instance that you have an office crush attending the party too, its best to lay out some ground rules for yourself beforehand, and stick to them. Without some serious self control you could end up putting on a show for your company that you maybe wouldnt usually want them having tickets to 6.  Get out of the gossip circles Interesting stories often come out at summer parties. Only a couple of hours in, youll probably find yourself learning A LOT of new information about the people you work closely with day to day. Whatever you do, dont get roped in to nasty gossiping. This sort of behaviour can make some employees feel left out and insecure, and really encourages a negative culture. Try to remain as positive as possible youll feel so much better having been a friendly patron, and you wont have that sinking feeling the next day, trying to remember all the hurtful things you said in jest. Avoid these 6 acts and your  summer party should be smooth sailing!  Whats the most embarrassing thing youve seen at a  work  party? Image: Shutterstock

What is the Value of Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

What is the Value of Your Personal Brand - Personal Branding Blog - Stand Out In Your Career How To Raise The Value of Your Personal Brand Have you ever wondered exactly how much you’re worth, in tangible currency? On some level, most of us have questioned our value in our professional lives. Valuation becomes particularly tricky if you don’t occupy a revenue-generating position. T o assign a dollar value to your work, consider the following factors: How much money are you directly responsible for generating for your company? How much money does your work save your company? What are competing companies paying employees in your role? Are you more efficient or do you have a larger workload than your predecessors? Do you increase the efficiency/happiness/good energy of others in the workplace? Do you own any lucrative relationships that you leverage for the company? Are you contributing to positive public relations for the company through social media? All of these factors should be considered when evaluating your worth. If your compensation is only 2% of your sales, you’re undervalued. If your contributions in human resources have caused the company to see a two year decrease in legal fees of two million dollars each year (and likely prevented PR nightmares), but you are paid $40,000 per year, you are not receiving adequate compensation. How To Raise The Value of Your Personal Brand Start tracking the amount of money you are responsible for generating/tracking/saving. Knowing how much money you are making/saving your company provides you with valuable justifications for a raise or a higher salary with a new firm. Try to be as concrete as possible when recording your numbers. Pay special attention to any revenue jumps or expense decreases that your directly impacted. Publicize your wins. Humility will not help you increase your value. Make sure that your team and boss are aware of your contributions. Give proper recognition to everyone responsible for great work, but ensure that your contributions are not buried. Be gracious, but accentuate your strengths. Become an expert. If appropriate, create an online social media presence that displays your industry knowledge and passion. Connect with other industry thought leaders and current and potential customers. Having a strong industry-based social media following can have a positive impact on your ability to be hired, depending on your industry, and being seen as a company ambassador, if your company’s social media policy allows you to list your workplace.

Words to Use in Writing a Resume

Words to Use in Writing a ResumeSome of the most important words to use when writing a resume are your education, work experience and any other skills you have. These three major elements will make up the bulk of your resume. When composing your resume, you should put all of your best skills on display. With this in mind, here are some examples of the things you can include on your resume.Education: This is the most appropriate words to use in a resume. It is always important to mention your education including both undergraduate and graduate studies. This includes past school courses as well as the relevant courses you have completed. In order to make a resume stand out, you will want to emphasize these relevant courses or majors.Work Experience: For jobs in high demand and/or that pay a higher salary, it is very necessary to highlight your work experience. The following are examples of the best work experience that you can include on your resume. If you are a part of a team that pr oduces content for website or internet pages, then you can include your work experience in the category of web content writing. If you are an expert at the type of computer programming you are applying for, then you can put your work experience under that specific category. Other work experience such as being an expert in using Excel can be listed under the computer and information technology categories.Skills: You can also include skills on your resume. You do not have to be a master chef to apply for a job but you can list how much you enjoy cooking and how you use cooking as a hobby. You may also choose to highlight your ability to write well and how you can use writing as a profession.Professional Skills: You can also include professional skills such as those related to medicine, engineering, accounting, medical or dental services. Professional skills are not something you have to use if they are not applicable to the job position you are applying for, but they will help you get a better paying job.If you are a part of an organization or a community or even a social club, then you can list your skills under that specific organization. This includes your membership in the group, your leadership role and what activities you participate in. Your ability to contribute to the society and to other people will give you a better paying job.Specializations: When you want to include only one or two types of skills on your resume, you can include your specialized skills as the last few lines. People who are looking for a job will take these specialized skills more seriously than just a general skill.So the final word to use when writing a resume is to emphasize your best skills. When putting together your resume, make sure to put your best skills on display.

Are You a Square Peg Define Your Unique Career Hole - Career Pivot

Are You a Square Peg Define Your Unique Career Hole - Career Pivot Define Your Unique Career Hole What does your unique “career hole” look like? This is a follow-up from my post, Are You a Square Peg Trying to Fill a Round Hole? When I re-posted this to LinkedIn Publisher last week, I got so many interesting responses. The two most common responses were: I am not a square but a triangle, hexagon, star, etc. What do I do about being a square peg? Let me show you the process through which I take square pegs to find their unique career hole. Define Your Unique Career Hole Another way to put this is: know thyself. You cannot target your ideal working environment unless you know what it is. You cannot find your unique career hole if you cannot define it. Can you clearly articulate what your ideal work environment looks like? For 99% of you, the answer is a resounding NO. Reflect upon when you have been happy in 7 different areas during your career: Boss â€" When did you have a boss that you really liked? What made that person a good boss for you? Team â€" When did you have a really great team? What was the make-up of that team? Rewards â€" When did you feel valued at work? What made you feel valued? Structure â€" How much structure do you need at work, and who should create that structure? Variety â€" How much variety do you need within your day? Emotions â€" Do you need a supportive, emotional environment at work? Activity â€" How much activity do you need during your day? You can download my career reflection worksheet to help with this. Once you have clearly defined when things were really good in the past, go back to times when things were really bad. I use the Birkman Assessment with all of my clients to pick out situations that highlight what causes them to go into stress. Once we have identified those situations, we can determine how to avoid them. Listen to the most recent episode Now, we can clearly identify the shape of your unique career hole. We can start the search! Locating Your Unique Hole The first step to locating your unique career hole is to define a set of open-ended questions. This list of questions will evolve over time. They might be as simple as: Will you tell me about your management style? How much freedom will I have in determining schedules? What does a typical workday look like at your company? How do you make your employees feel valued? Develop a set of questions for each of the 7 areas above. The next step is to target companies within your industry or profession that can hire you. You will dutifully use your questions to determine which companies have aunique career holethat matches your requirements. This is not easy! It takes a great deal of tenacity and patience. For some of my square pegs, it means going to work for themselves. For others, it means working for smaller organizations that are willing to create unique career holes for them. Do you know the shape of your unique career hole? Are you ready to define it? If this is of help please share it with other square pegs on Facebook, LinkedIn or Twitter? Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...

81 Brian Basilico - The Bacon System - Jane Jackson Career

81 Brian Basilico - The Bacon System - Jane Jackson Career I am delighted to welcome Brian Basilico, author of The Bacon System, back on my show. I featured Brian back in April this year on Episode 73 of my podcast and we talked about his amazing career journey. Brians story was so fascinating that Im delighted to have him back to talk about his brand new book, The Bacon System â€" Sizzlin’ Hot Recipes That Grow Your Business.In this episode, Brian shares WHY his is an author and shares his valuable tips on HOW to become an author as well as WHAT The Bacon System is all about. Brian tells us the 3 essential components to successfully grow your business. Brian is offering over US$3,500 worth of free downloads when you buy his new book! Be sure to watch out for the launch of The Bacon System on 1st July 2016!Where to find Brian:Website:  www.notaboutu.comTwitter @bbasilicoIf you LOVE podcasts and audio books, get your FREE Audible ebook now! http://www.audibletrial.com/janejacksoncareers

Congratulations to Animal #timsackettday -

Congratulations to Animal #timsackettday - Today is a special day. My friend Laurie Ruettimann started it a few years ago to honor someone whos made a difference in the HR and recruiting industries.  Laurie notes theyve honored good folks like Tim Sackett, Paul Hebert and Kelly Dingee. This year, the honoree is the Recruiting Animal.  When I heard the news, I jumped in to  participate! If you dont know about Animal, you should! He runs the greatest recruiting show on earth, and hes been doing it forever. Hes been podcasting since way before podcasting was the thing to do. When I first came on the social media scene, he was always very welcoming and supportive, and even invited me on his show. He was one of my early friends on Twitter, and one of the people who made using Twitter worthwhile for me. My earliest memories of Animal include emails where he invited me to argue with him publicly online.  He also gave me information about  his  research about LinkedIn for my first book. On the outside, hes a little.shall we sayabrasive, but hes always there with an offer to help. In fact, Animal recently started his good recruiter list. He says, There arerecruitersworking in the trenches who are good at what they do and could offer lots of good advice but  they never turn up on these lists because they dont work at creating a public profile.  This Good Recruiter List is going to make them visible too. See, Animal is always lending a hand. Id share other nice exchanges Ive had over the years, but Im afraid Animal might yell at me for sounding too sentimental or mushy. But, its safe to say hes one of the good guys. Even though he may yell at you. He only yells because he cares. Whether youre a job seeker, a recruiter or anyone in the HR world, you should check out Animal and keep up with what he has to say. Look up  Animals show and find him onlineYou wont be sorry! And, please share and post about @Animal and  #timsackettday. Spread the love! Twitter Facebook LinkedIn Blog